Define segments & personas

Map current state customer journey

Design a stakeholder & ecosystem map

Validate problem hypothesis

Tracking of assumptions and iterations

Explore existing solutions

Ideate different approaches

Map future state customer journey

Prototype and test selected concepts with customers

Implement innovation framework and path to commercialization

Map different business models and revenue streams

Map current state customer journey

Validate key viability hypothesis with customers

Acquisition customers and demand generation

Experiment with viable tools (B2B & B2C)

Test pricing assumptions

Identify patterns in business modeling

Synthesize all learning in a compelling storyline

Build an actionable go-to-market plan

Secure necessary investment from internal stakeholders

Devise pricing and distribution strategies

Gear up for scale

Scale in your market segment

Build, partner, or acquire decision framework